Both IMASKOPI and IGGYJEANS are brands founded by young female designers. Together they have created handmade pieces that capsule a youthful fashion and that disturbs the establishment. The pieces exceed today’s perceptions of what knitting and second hand clothing inhabits.

From the perspective of Imaskopi, this collaboration is about exploring ways of owning space and what emotions it evokes.
“For me personally owning space involves risk taking - questioning myself, my privileged position in society and in what ways I can contribute to change.” Nelly Skog

“We wanted to provoke and disturb the Scandinavian fashion norms and most importantly we just wanted to have fun and try not to give a shit about how people interpret us.” Ingrid Berg

Photographs: Ninjahanna

Video: Emanuel Koroly

Music: Elliot Frenker

Hair: Swedish hair mafia